18 years across three architectural waves taught me one thing: clear thinking beats clever frameworks. Teams that talk to each other beat any tool. The rest is detail.
“Architecture, for me, is a never-ending loop of change.”
After working across multiple domains and a variety of projects, one thing I realized is that architecture is the foundation for any project to grow. A good architecture not only helps a project become scalable, maintainable, and performant—it helps a business grow.
I've witnessed the move from monolithic architecture to service-based architecture to microservices and beyond. How and why we progressed. What use cases triggered the changes. Defining different architectures, presenting to clients, discussing pros and cons, and explaining why this is the best choice for their case—that's what I love to do.
I got my first computer in sixth grade. My cousin showed me cut, copy, and paste in MS Word, and it felt like magic. A friend showed me how to view the HTML of any web page and make changes. That was my first taste of programming.
I started creating my own HTML pages, earned a degree in Computer Science, and gradually moved from HTML to C to C++ to C#. I love seeing my code work and solve real business problems. It became my passion.
One morning, I arrived at the office to find most servers down. Revenue was bleeding. The cause? A senior developer had accidentally deployed logging on every request and response instead of just the ones being debugged. Log files of hundreds of GBs. Thousands of dollars lost from a simple mistake.
That day changed how I think about production systems. Every deployment, every change, every "quick fix"—I started treating production like the sacred ground it is.
What's actually in production right now:
Key moments that shaped how I think about systems and teams.
Early Career
Learning is most important to become proficient. Learn from peers & seniors. Learn by doing.
Fareportal
Transitioned to Agile methodology. Built flight seat map feature that generated $1.5M in revenue.
3Pillar Global
Gaining cross-functional experience across various business modules highlighted the unique, indispensable value each domain brings to the broader enterprise.
3Pillar Global
Maintaining a technology-agnostic mindset is essential for broadening your architectural perspective.
3Pillar Global
True innovation comes from anticipating needs; proactively identifying and automating a workflow before the client even asks for it drives award-winning impact.
3Pillar Global
Value of experimentation for any business. Helped a car insurance startup build infrastructure for rapid testing.
Great People Manager
Teams beat heroes. Leadership is about growing others, not being the smartest in the room.
3Pillar Global
Different stakeholders need different communication styles. CXOs focus on impact, not implementation.
Jasper Colin
Breaking comfort zones is essential for growth. New challenges, new domain, new learning.
Current Focus
Shipping AI-powered platforms with semantic search, RAG patterns, and vector databases. Setting org-wide observability standards. Same principles from production — applied to the AI frontier.
Four principles I keep coming back to — each earned the hard way.
Efficiency beats effort. The best solution is often the simplest one that solves the problem.
Optimized development workflows to reclaim time for strategic problem-solving, resulting in a proactive cross-sell pitch that generated a net-new business stream.
Soft skills are as important as technical skills—sometimes more. Asking the right questions accelerates everything.
Asking "What should I do to get promoted?" accelerated my career more than any framework I learned.
Diagrams are nice. Code reviews help. But you don't really know if something works until real users are hitting it.
A senior developer accidentally deployed verbose logging to production. Hundreds of GBs of logs. Servers down. Thousands of dollars lost. One morning taught me more than years of "best practices."
Hero culture feels good in the moment but destroys teams long-term. Build systems and teams that don't depend on individual heroics.
A delayed BigCommerce webhook caused thousands of paid users to lose course access—P1 escalation, customer success overwhelmed. My son had a high fever that day, and my team lead was on leave. I diagnosed the issue, called my team, guided them through the fix over the phone, and they resolved it. I didn't need to be the hero; I needed a team I could trust.
I'm exploring new places with my family, playing with my son, or learning whatever technology has caught my attention this month. Sometimes I just need time with myself—thinking, reading, recharging.
From clients, leaders, and teammates I've worked with.
In my 15+ years at 3Pillar, across nine countries and 2,500+ individuals, Ashish stood out. I foresee him having tremendous impact in whatever he chooses to do.
One of the brightest and most dependable people on the project. I fully trust Ashish and would gladly work with him again.
What truly sets him apart is how he really leans into the user problem and business objectives—ensuring that the architectural approach truly supports the vision of the product.
Ashish brings both technical depth and business acumen to every project.
I highly recommend Ashish in the areas of people management and technical architecture, including, as demonstrated, with global partners.
Worked together? I'd love a recommendation. Honest feedback from real collaborators — that's the kind that counts.
Evenings (IST) and weekends for advisory chats. Reply within 24h.