// case studies

What I've built.

Real projects with measurable results. Each case study includes the challenge, the approach, the actual implementation, and the lessons learned — because context matters as much as outcomes. Client names withheld where engagements are still under NDA.

1 published · 2 in writingedtech · insurtech · media2017 → 2025

400K

Users migrated

Zero rollbacks

99.99%

Migration accuracy

Every user accounted for

-50%

Cloud cost cut

Serverless rebuild

2.5yr

Migration window

Parallel operation throughout

// featured work

One published. Two in draft.

First case study is live with full context. NDA-friendly versions of the others are available on request.

// filter_by

// published · 2022-2025

400K+users

replaced a decade-old magento-based e-learning platform with a modern cloud-native architecture, migrating 400,000+ students with zero downtime and 99

edtech·US E-Learning Company·Solution Architect·2.5 years

Migrating 400K Users Without Downtime

A three-phase event-driven cloud migration off a strained monolith — preserving course history, progress, and revenue for half a million learners while cutting infrastructure costs in half.

AWS LambdaAPI GatewayDynamoDBCognitoSQSSNSS3Step Functions

Read the full study →

// in writing · 2020

70%faster

helped a car insurance startup build infrastructure for rapid experimentation, enabling 70% faster a/b testing and 25% revenue increase

insurtech·US Insurance Startup·Technical Lead·12 months

Building for Rapid Experimentation

A car insurance startup with plenty of ideas and no infrastructure to test them. Built a microservices + feature-flag platform that let product run experiments in days, not quarters — 25% revenue lift across the first three.

70%

Faster Experimentation

25%

Revenue Increase

Deployment Frequency

Node.jsReactAWSMicroservicesFeature Flags

Coming soon · request NDA write-up

// in writing · 2017-2019

1.2Mmonthly

transformed equinox's blog division from an seo funnel into an independent business line capable of signing international branded content agreements

media·Equinox (Furthermore)·Technical Lead → Technical Architect·24 months

From SEO Funnel to Business Line

Transformed a brand's blog division from an SEO funnel into an independent business line — capable of signing international branded-content agreements. Automated planning-to-publishing workflow lifted throughput 200%.

1.2M

Monthly Traffic

International Clients

200%

Content Throughput

Node.jsReactWordPressAWSContent Automation

Coming soon · request NDA write-up

// how_i_work

Architecture is a never-ending loop of change.

Every project is different, but the discipline is the same. I look at the business problem first, evaluate trade-offs honestly (including the boring option), and then build for what's actually likely to happen — not what could theoretically scale forever.

01Understand the business — not just the technical brief. The architecture has to serve the business, not the other way around.
02Evaluate at least three options — including ones I'd normally avoid. Trade-offs only matter when there's a real comparison.
03Phase the rollout — protect revenue and existing users while the new system proves itself. Parallel beats big-bang every time.
04Instrument before you ship — observability isn't a phase 2 concern. If you can't see it, you can't trust it.

decision-log.mdmarkdown

# ADR 0042: Migration strategy

## Context
Legacy Magento monolith. 400K users.
Revenue-critical. No downtime budget.

## Options evaluated
- Upgrade in place    // drifted, rejected
- Optimize old vendor // costly, rejected
- Parallel rebuild    // chosen ✓

## Decision
Build cloud-native in parallel.
MVP first → phased migration.

## Trade-offs
+ Existing revenue protected
+ No big-bang risk
- Two systems to operate
  during transition

## Outcome
99.99% migration accuracy.
-50% infra cost.
0 rollbacks.

Have a system that needs a second pair of eyes?

Evenings (IST) and weekends, I share what I've learned with engineers building production systems. Architecture reviews, an honest second opinion, or just a sounding board — happy to help where I can.

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