Building for Rapid Experimentation
Helped a car insurance startup build infrastructure for rapid experimentation, enabling 70% faster A/B testing and 25% revenue increase.
// client
US Insurance Startup
// industry
InsurTech
// my role
Technical Lead
// duration
12 months
// year
2020
// 01 · the challenge
Ideas Without Infrastructure
A US-based insurance startup wanted to disrupt the car insurance market. They had plenty of ideas but no infrastructure to test them quickly.
- !Had the idea but no plans for execution
- !Wanted to do quick experiments with different ideas
- !No infrastructure to support rapid testing
// 02 · the approach
Coming Soon
Details to be added.
// 03 · why this approach
Why this approach?
// rationale
Details coming soon.
// 04 · implementation
Coming Soon
// 05 · the near-miss
// near-miss
Coming Soon
// 07 · results
The Numbers
70%
Faster Experimentation
25%
Revenue Increase
3x
Deployment Frequency
// 08 · retrospective
Coming Soon
// 09 · tech stack
Tech stack
Node.jsReactAWSMicroservicesFeature Flags
Have a system that needs a second pair of eyes?
Evenings (IST) and weekends, I share what I've learned with engineers building production systems. Architecture reviews, an honest second opinion, or just a sounding board — happy to help where I can.