From SEO Funnel to Business Line
Transformed Equinox's blog division from an SEO funnel into an independent business line capable of signing international branded content agreements.
// client
Equinox (Furthermore)
// industry
Media
// my role
Technical Lead → Technical Architect
// duration
24 months
// year
2017-2019
// 01 · the challenge
Coming Soon
Details coming soon.
// 02 · the approach
Coming Soon
// 03 · why this approach
Why this approach?
// rationale
Details coming soon.
// 04 · implementation
Coming Soon
// 05 · the near-miss
// near-miss
Coming Soon
// 07 · results
The Numbers
1.2M
Monthly Traffic
3+
International Clients
200%
Content Throughput
- ✓Automated content planning to publishing workflow
- ✓Created a new business stream that wasn't expected
// 08 · retrospective
Coming Soon
// 09 · tech stack
Tech stack
Node.jsReactWordPressAWSContent Automation
Have a system that needs a second pair of eyes?
Evenings (IST) and weekends, I share what I've learned with engineers building production systems. Architecture reviews, an honest second opinion, or just a sounding board — happy to help where I can.